Do you know this feeling, when you have a friend who will just get a GoT or sports reference? You know you can simply use the pool of shared knowledge to convey hard ideas. That is how common culture smooths edges in communication. It is an expansion of common vocabulary. Theories from books and advice from authors we share become important helpers in understanding some problems we face.
Our company would not be where it is today was it not for wonderful mentors we have encountered throughout our journey. While good insights can come from all angles, whenever I have the chance to listen to elite businesses perspective – there is not a second of hesitation.