Employer Branding case study | Bee Talents
Case Study
Zuzanna Woźniak-Przybyszewska

Consdata v. Bee Talents – case study on Employer Branding

Howard Schultz – a recent presidential candidate in the US – is a branding phenomenon. Probably, he was the first person to mix a traditional experience of a cafe with uber capitalist fast food joint efficiency. Schultz company – Starbucks – is described as the company that taught America how to drink coffee.

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