Howard Schultz – a recent presidential candidate in the US – is a branding phenomenon. Probably, he was the first person to mix a traditional experience of a cafe with uber capitalist fast food joint efficiency. Schultz company – Starbucks – is described as the company that taught America how to drink coffee.
Lean Change management can be harder than it seems. Road from a good idea to a well implemented idea is twisted and has many obstacles one may not expect. Make sure to get your strategy in order before overhauling your organization!