Startup Olé - new tech in Golden City | Bee Taletns
Aleksandra Pszczoła
Aleksandra Pszczoła

Startup Olé – new tech in Golden City

The city of Salamanca is hands-down my discovery of the year. Known as the Golden City thanks to its sandstone city centre, it brought me both aesthetics and a fully-fledged startup conference.

One day in January when I was looking around for some interesting events to join as a speaker and evangelize about company culture, I noticed something interesting may be brewing in Spain. My starting assumption was to try to join local, not yet crowded, but well organized conference so I can expand my network and find some interesting ideas. I hit the Startup Olé website a few times and still hesitated whether I should go or not. This was not an easy decision, as at the time we’ve had a hectic period at Bee Talents, and I wanted to be laser-focused on our Q1 company priorities above all. Finally though – I made the call and bought myself a ticket. I was not about to regret it!

Reason no 1. Key Player Ticket

To my surprise, despite applying to be a speaker only, I got a Key Player designation! Seeing Bee Talents in the same participant category as AWS, ESA, or Accenture, as well as standing out when 850+ startups were present – were both nice little pride boosters for me.

Most of the conference was devoted to startups pitching their ideas, and there weren’t a lot of presentations to see. Fortunately, the Key Player ticket gave me the ability to meet investors and spend some time networking. As most of you know, networking without any prior points of contact with anybody is hard, but the conference was as welcoming and as much a catalyst for informal communication as possible. Happy to report – fun and hopefully productive business acquaintances were made 🙂

startup ole

Reason no 2. Networking

More on that – the organizers put in a lot of effort to enable the attendees to meet before the event itself. Using a clever app called PRESDO the participants and exhibitors were able to contact each other and talk business. I jumped the opportunity, and among others, had some fruitful conversations about using video in recruitment with Petr from e-jobin, a candidate evaluation platform. E-jobin records the answers which are then evaluated by a psychologist, which gives the customer a better look into candidates personality. Petr – I think you’re doing an awesome job and I keep my fingers crossed for you to expand your tool into other countries. I was on the lookout for good ideas to develop our consulting services to become an industry leader locally, and networking sessions provided me with some. With the recent additions of phenomenal Barbara and Aga to our veteran consultant in Zuzia, I think the consulting team will be one of our greatest assets in 2019!

Reason no 3. Prime Minister of Spain

In a nutshell, I’ve met Prime Minister of Spain Pedro Sanchez. It was kind of nice experience and it raised the profile of the event. First, the special forces checked the venue with bomb-sniffing dogs, and everything looked dead serious. When it comes to the speech however…I understood nothing, as it was in Spanish. But really, I don’t mind it and I appreciate such a great cooperation between government and startups. Why I’ve never seen such high-profile political presence at a Polish event?

Reason no 4. Cooperation between the University and city council.

Startup Ole is a terrific example of cooperation between the university and city council, which comes together into a well-designed event. I had zero organizational reservations throughout my stay, and the parties involved really gave it all. The University provided the event with ample and beautiful space, and there were around 300 volunteers who were attending to participants. In the far future, maybe Bee Talents will organize a conference in Poland, and I’m glad that I could learn some about this topic in Salamanca!

Reason no 5. Salamanca – queen of the event.

I said above that the conference venue was beautiful – and I’m not sure if that serves justice to the University of Salamanca. University was established in 1218 and is the third oldest university in the world that operates continuously. And even if the old-timey campus did not satisfy your need for aesthetics, the city around it certainly should. The city is very architecturally cohesive, and it is lit with warm rays of Spanish sun most of the year. I read recently that Castille region gets on average twice the energy from the sun per year as Poland does! Similar to our HQ, Poznań, Salamanca is also a booming student city, with around 28k in a city of 150k. Close to Madrid and Lisbon, Salamanca is just an awesome city. I hope to come back here with more time to spare soon!

startup ole

Reason no 6. Energy.

It is said that Spaniards are open and friendly, and this stereotype got conclusively confirmed during this trip. Tip of the hat to Emilio Coronado, the founder of Startup Ole. He gave us a lot of great energy from the stage, and thank you for that. A lot of the events during Ole were in Spanish, which made me wish I spoke this vivacious language. However, during one of the panels, something awesome happened – when the speaker asked the audience if anybody did not speak Spanish, I was the only person to raise my hand. Mere seconds later I was being assisted by a translator-volunteer (Alba, thanks again girl!) who helped me get the most of the discussion. Impressive!

Reason no 7. My team

Out of sight, out of mind? Or maybe absence makes the heart grow fonder? Definitely the latter! The more I travel around the world the more I appreciate what we’ve built in Bee Talents. Leaving the office for a conference and leaving all the tasks behind challenges your inner CEO’s desire to control stuff. Fortunately, during my short absence my teammates have accomplished so many good things that I again felt reinsured that we can all rely on each other. Thank you all for that. I hope to bring you some inspiration or at least a ray of Spanish sunshine to our office on Monday. Can’t wait to get back!:)


That’s basically all. I’m happy to gain some new experiences and share it with you. And you, would you have come to such an event if you were in my place?


Spread the word

Share on facebook
Share on google
Share on twitter
Share on linkedin


See what we can do together

© Copyright Bee Talents 2018 | All Rights Reserved