75% of candidates research about a company’s employer brand and reputation before applying. More than half of them firstly seek out company’s website. Candidates’ main expectation is to know better what they are getting themselves into. Is your career site designed to support them? If you are not sure, below you can find 7 simple tips for improving the site in order to skyrocket your employer brand.
A few months ago, one of the teammates came to me and said that he’s not going to be involved in some company activities because he didn’t feel his contribution is necessary. Moreover, he referred to one of our values – authenticity – and thus, ended the discussion.